A Catch up on Markets
Monday, October 30th, 2017Dear Ann,
I am so much into this market thing that you wouldn’t believe. I have gone along with my Curried Zucchini every month to the two markets I have become knows as a ‘permanent’. That is Warners Bay & Fennels Bay. One is on my doorstep & the other only a fifteen minute drive away.
All through this year I have attended both these monthly markets unless they have been waterlogged or had to be cancelled for some other serious weather condition. I only started with the relish to fill in the year until the Christmas Pudding season came around again. I was truly amazed at how popular this product has been.
The sales have been so good with many people remarking that they could eat it straight from the jar. Then it came down to those who had purchased it are now coming back for repeats & looking for me at the markets.
This posed a bit of a problem, but a nice one. How was I going to handle both products as I could see it would be necessary to take relish along as well as Christmas Puddings, so that I wouldn’t let my customers down.
My granddaughter Charley, was uppermost in my mind to help me out ,as she had indicated earlier in the year that she would be interested in markets where the Christmas Puddings were sold.
It was jointly decided that profit from this venture would wholly & solely be used for us both to return to America together when Philip & Greg have their home ready for visitors. During the year Charley also learnt to make the famous Christmas Puddings.
So September came around & it was time to make some decisions. Charley was, at that time, unemployed. As a suggestion she came along to Warners Bay Market to listen to my sales approach with the relish knowing she will develop her own spiel when she was on her own.
The idea was for us both to have different sites at the markets as we would both be giving out tasting samples of both products, but we didn’t want to be too far apart.
With this in mind we went the following week to Fennels Bay where I now have a permanent site. Charley was near to me as I was doing my thing with Christmas Puddings. For September we both did well & by now the bug had bitten both of us as thoughts kept mulling over in my head.
When we had the pudding business I used to go to a market held at Maitland about a half hour’s drive further up country & these markets were always excellent. I wanted Charley & I to get into that market.
During the week after Fennels Bay I was in touch with the coordinator, Kathryn. It turned out she was the daughter of the lady who did the job thirty years ago & had inherited the position.
Like her Mother, Kathryn could not do enough to help me. Before the next Sunday dawned it was all organised for us both to have a site under cover. The markets are held at the Maitland showground so we found ourselves under the grandstand pavilion, which was excellent.
We both had a very good day with the public wanting to know when we would be back again. In the three months prior to Christmas the markets are held fortnightly.
We had to miss the next fortnight as we were already booked, but were able to return fortnightly in November & December. Since then I have made a permanent booking at Maitland for every market they hold with the intention that Charley & I will go together.
In the interim our Warners Bay market for October was to be a two day event & quite a big one. It was to be held on the foreshore where the annual boat racing championships are held.
As it was to be a two day event it was a more expensive outlay, which is fair so I only booked one site. Then the angst started, decision making time: should I just take Christmas Puddings or should I take relish as well.
Being an astute sales girl I decided not to miss as opportunity. Charley & I would sell both doing it together. I made eight batches of relish which yielded 73 jars of the ‘to die for’ relish!
My printer had broken down so Riley did the stickers & Charley stuck them on. We used jars that were much the same size and priced them all at $10 per jar to keep it simple.
It was a huge success. We only brought home nineteen jars! Miss Charley was very much delighted as I had told her that all the sales were hers up until Christmas, after expenses.
I was not disappointed with the Christmas Puddings either, but what was really good is the way we worked together. The outcome of this was that we decided to keep it going that way as it is working so well.
We have now booked permanent sites at markets for all year round. This will mean relish only for nine months & we will share the costs & the profits.
Apart from all the serious stuff though we are really having a ball enjoying ourselves immensely. At the foreshore our site was facing the lake & we were very close to the outskirts of it.
The boat racing was amplified of course & people lined the shore about six feet deep all along the Lake. It’s a huge lake reputed to measure 365 miles in & out of every cove, a mile for every day of the year.
We could hear the boats revving up for the start of each race across the other side of the lake & as they neared our side, even though they were a long way out, the thundering noise of jet boats was so exciting.
I absolutely loved it & it was wonderful watching the amount of spray that went up as the boats jetted past. It was beautiful. All selling practically stopped while the races were on, but Charley & I had a captured audience when the races finished!
One thing leads to another & now we are into this marketing we are both getting involved more & more. Tomorrow we are going to a Halloween event at Cardiff, which is a few minutes away on the other side of me where David lives, with more events like this still to come.
From now until Christmas we are booked into ten definite markets but I have been told there are a few more yet that I have not yet been told about.
This is good as, apart from what’s stacked around the spare double bed in cartons, there are currently still 200 puddings sitting on the bed that Philip & Greg will need if they visit for Christmas.
Leading up to spring I made 550 puddings (some are for gifts). I am glad that I did them in the cooler weather as, if spring is any indication, it looks as if we are in for a very hot & dry summer. However, if I need to make more I will rise to the occasion – on the label it states “Puddings made with love” & they are.
And there is always love for you my dear friend. Dawn X O X O











